HYBE Japan has launched its largest-ever audition to discover next-generation artists across Japan [1, 2].

This initiative represents a significant expansion of the label's artist roster in the Japanese market. By scouting for a diverse range of talent, including singers, dancers, rappers, and band musicians, the company aims to develop new projects that build upon its existing global music infrastructure [1, 2].

The application window opened July 3, 2026, at 10:00 and will remain open until Aug. 3, 2026, at 23:59 [1]. To be eligible, applicants must have been born in 2006 or later [1]. The company also requires that candidates not be currently signed to any other entertainment agency [1].

Following the initial application phase, HYBE Japan will conduct a series of in-person auditions across five different cities [1]. The schedule begins in Okinawa on Aug. 7, followed by Fukuoka on Aug. 8 [1]. The search continues in Sendai on Aug. 15 and Sapporo on Aug. 16 [1]. The final round of in-person auditions will take place in Tokyo in late August [1].

This talent search follows the success of previous global ventures, such as the Katseye project, as the label continues to localize its business model [2]. By targeting a specific age demographic and a wide variety of musical skills, HYBE Japan is positioning itself to capture the emerging youth market in Japan [1].

“HYBE Japan has launched its largest-ever audition to discover next-generation artists across Japan.”

The scale of these auditions indicates HYBE's strategic shift toward deeper localization in Japan. Rather than simply exporting K-pop models, the company is attempting to build a native Japanese talent pipeline that can be integrated into its global production system, mirroring the strategy used for other international groups.