IGN hosted a live broadcast from the San Diego Convention Center on Saturday, July 25, 2026, during Day 2 of San Diego Comic-Con [1].
The event provides global audiences with exclusive access to behind-the-scenes content and new announcements from the entertainment industry's largest franchises. Because these panels often dictate the trajectory of upcoming cinema and television slates, the coverage serves as a primary source for industry trends.
The broadcast featured a lineup of seven different franchises [3]. Cast members from The Walking Dead, the Marvel MCU, and Control Resonant appeared for interviews during the stream [4]. Other featured projects included Star Trek: Strange New Worlds, Dungeon Crawler Carl, Mayday, and The Lord of the Rings: Rings of Power [1].
The programming ran from 10 a.m. to 6 p.m. PT [5]. The live show operated out of the San Diego Convention Center in San Diego, California [2].
“IGN’s Day 2 live show will feature interviews with the cast of The Walking Dead, Marvel MCU, and Control Resonant,” IGN staff said [4]. The broadcast was designed to bridge the gap between the physical event and fans worldwide who could not attend the California venue.
Beyond the official broadcast, the event extended into the surrounding city. A Yahoo Entertainment reporter said that Day 2 also included free off-site activations and star sightings throughout the city [6].
“The broadcast featured a lineup of seven different franchises.”
The reliance on live-streamed coverage from outlets like IGN indicates a shift in how major studios distribute news. By leveraging real-time interviews during San Diego Comic-Con, franchises can maintain a continuous news cycle and engage a global digital audience simultaneously with the physical attendees in San Diego.
