South Korean girl group ILLIT will release their fourth mini-album, "MAMIHLAPINATAPAI," and a teaser for the song "It's Me" this Thursday [1].

The release marks a strategic comeback for the group as they seek to expand their discography and maintain momentum within the competitive K-pop industry.

The group's agency, BELIFT LAB, first announced the comeback details on March 31 [1]. The agency confirmed the specific timing for the new content, saying that the album and the "It's Me" music video teaser are scheduled to debut at 6 p.m. on Thursday, April 30 [1].

"Hello. This is BELIFT LAB. ILLIT 4th Mini Album 'MAMIHLAPINATAPAI' will be released at 6 p.m. on Thursday, April 30," BELIFT LAB said [1].

The announcement follows a period of anticipation since the initial March notification. The upcoming project is designed to promote the group's latest musical direction through the "It's Me" single, a core component of the new mini-album's rollout [1].

Fans have been tracking the group's activity leading up to the April 30 deadline. The coordination of the music video teaser and the full album release is intended to maximize digital engagement and streaming numbers upon launch [1].

“ILLIT 4th Mini Album 'MAMIHLAPINATAPAI' will be released at 6 p.m. on Thursday, April 30.”

The release of 'MAMIHLAPINATAPAI' represents ILLIT's effort to establish a consistent release cycle. By aligning the music video teaser with the album launch, the group aims to create a concentrated burst of visibility, which is a standard industry tactic to drive chart performance in the high-velocity K-pop market.