South Korean girl group ILLIT will release their fourth mini-album, "MAMIHLAPINATAPAI," at 6 p.m. KST on Thursday, April 30, 2026 [1].

The release marks a strategic comeback for the group as they expand their discography and visual identity through new multimedia content. This rollout follows the group's trajectory of rapid releases within the competitive K-pop market.

Along with the album, the group is launching a concept film titled "It's Me" [2]. The film serves as a promotional tool to establish the aesthetic and thematic direction of the new musical project. The group's agency, BELIFT LAB, coordinated the announcement to build anticipation for the late-April launch.

"Hello. This is BELIFT LAB. ILLIT 4th Mini Album 'MAMIHLAPINATAPAI' will be released at 6 p.m. on Thursday, April 30," BELIFT LAB said [3].

This project represents the group's fourth mini-album [1]. The timing of the release is designed to capture the spring music cycle in South Korea, a period often used by major agencies to debut high-concept visual projects. The group continues to operate under the HYBE Labels umbrella, utilizing global digital platforms to distribute their concept films and music videos simultaneously with the physical album launch.

The agency has not yet released the full tracklist for the album, but the "It's Me" film provides the first glimpse into the group's updated image. The coordinated release of the film and the album ensures a synchronized marketing push across social media and streaming services [2].

“ILLIT will release their fourth mini-album, "MAMIHLAPINATAPAI," at 6 p.m. KST on Thursday, April 30, 2026.”

The release of a fourth mini-album in a relatively short timeframe indicates an aggressive growth strategy by BELIFT LAB to maintain ILLIT's momentum. By pairing the album with a dedicated concept film, the group is leaning into the 'visual storytelling' trend prevalent in the fourth and fifth generations of K-pop, where the aesthetic narrative is as critical to commercial success as the music itself.