Satwiksairaj Rankireddy and Chirag Shetty criticized the lack of public recognition following India's bronze medal win at the 2026 Thomas Cup [1].
The comments highlight a growing tension between elite athletes in non-cricket sports and the level of mainstream visibility they receive in India. Despite reaching a high global standing, the pair suggests that historic achievements in badminton are often overlooked by the general public.
In an exclusive interview with Times Now, the men's doubles pair discussed their recent performance and the emotional toll of feeling undervalued. The duo, currently ranked World No. 4 [2], secured the bronze medal [1] during the tournament, marking a significant milestone for Indian badminton.
Rankireddy expressed a blunt assessment of the situation. "No one really cares," he said [1]. He said that the pair deserves the same respect given to other athletes and influencers [1].
Shetty echoed these sentiments, focusing on the gap between the effort required to compete at the highest level and the resulting public awareness. "We are disappointed that the public doesn’t recognize our achievement," Shetty said [2].
The interview took place in a studio setting in India shortly after the conclusion of the event. The players used the platform to advocate for a shift in how the country views and celebrates success in sports beyond the most popular leagues.
While the bronze medal represents a tangible success on the court, the athletes indicated that the psychological victory is incomplete without societal acknowledgment. They argued that the visibility of influencers often outweighs the achievements of world-class competitors, a disparity they find discouraging.
“"No one really cares."”
This situation underscores the struggle for visibility for Indian athletes in sports other than cricket. Despite achieving a World No. 4 ranking and securing a major international medal, the players' frustration suggests that commercial and social media influence currently hold more cultural currency in India than athletic excellence in badminton.





