Apple is reportedly testing four [1] new color options for the iPhone 18 Pro and iPhone 18 Pro Max ahead of an autumn 2026 launch.
Color shifts in the Pro line often signal a change in Apple's branding strategy for its premium devices. These leaks suggest a move toward bolder aesthetics to differentiate the upcoming hardware from previous generations.
According to reports, the company is focusing on a new headline color. Macworld said the information suggests Apple has been working on a "Dark Cherry option to serve as the headline new color for the iPhone 18 Pro and iPhone 18 Pro Max" [1]. Other reports describe this primary shade as "Deep Red" [4].
Filipe Espósito said Apple is testing four [1] color options for the Pro models. While the exact palette remains unconfirmed, the shift involves the cancellation of a previously popular shade to make room for the new selection.
There is conflicting information regarding which color is being dropped. Mashable said the black iPhone 18 Pro is missing from the expected lineup. This would represent a significant departure for the company, as dark tones typically anchor the Pro series.
Apple has not officially confirmed these leaks. The company typically reveals final hardware specifications and colorways during its September events in the U.S.
“Apple is testing four color options for the iPhone 18 Pro and iPhone 18 Pro Max”
The potential removal of a standard black option suggests Apple may be attempting to push users toward a more distinct visual identity for the iPhone 18 series. By introducing a 'hero' color like Dark Cherry or Deep Red, the company can more easily signal the new model year to the public, potentially driving upgrade cycles through aesthetic novelty rather than technical specifications alone.
