South Korean girl group ITZY announced the release of a new album titled "Motto" and an accompanying title-track music video [1].

The comeback marks a return for the group as they deploy a coordinated promotional strategy to engage their global fanbase. This release follows a period of anticipation and teaser content designed to build momentum ahead of the full project launch.

JYP Entertainment said the announcement on April 22, 2026, at 00:00 KST [1]. The rollout included a trailer and a detailed track list to introduce the concept of the new album. Member Chaeryeong is among those featured in the promotional materials as the group prepares for the official debut of the project [1, 2].

The album and music video are scheduled to launch on May 18, 2026, at 18:00 KST [2]. For audiences in the U.S., the release will occur at 05:00 ET on the same day [2]. The content will be distributed via JYP Entertainment’s official YouTube channel [2].

This promotional cycle is part of the group's scheduled comeback activities [1]. The group has used the phrasing "What is your Motto?" to frame the thematic direction of the new music [2]. The coordinated timing of the teasers and the final release date suggests a structured marketing push aimed at maximizing digital streaming and viewership upon the album's arrival [1, 2].

“ITZY announced the release of a new album titled "Motto"”

The structured rollout of 'Motto' demonstrates JYP Entertainment's continued reliance on a high-frequency teaser model to maintain engagement in the competitive K-pop market. By synchronizing the album release with a global YouTube premiere, the group aims to secure immediate international chart positions and visibility.