South Korean girl group ITZY will release a new album titled "Motto" and a corresponding title-track music video on May 18 [1].

This comeback marks a significant return for the group as they seek to expand their global reach and engage their fanbase with a new musical direction. The release is part of a coordinated promotional cycle designed to maintain the group's momentum in the competitive K-pop industry.

The group first signaled the upcoming project on April 22 [2]. That initial announcement included a detailed comeback schedule, a trailer, and the official track list for the album [2]. These early reveals were distributed through the group's official digital channels, including YouTube and Instagram, to build anticipation among listeners.

Recent promotional material has highlighted individual members, including Yuna, who appeared in a teaser video for the project [1]. The teaser encourages fans to engage with the concept of the album by asking, "What is your Motto?" [1].

The album and its accompanying music video are scheduled to launch at 18:00 KST on May 18 [1]. For audiences in the U.S., the release is set for 05:00 ET on the same day [1]. The rollout will occur across major digital platforms, ensuring immediate availability for international fans.

JYP Entertainment has utilized a multi-stage reveal strategy to maximize visibility. By releasing the track list and schedule weeks in advance, the label ensures that the group's return remains a central topic of discussion within the music community leading up to the May 18 date [2].

“ITZY will release a new album titled "Motto" and a corresponding title-track music video on May 18.”

The structured rollout of "Motto" reflects the standard K-pop industry model of high-engagement teasers and synchronized global releases. By leveraging individual member highlights and a specific conceptual question, ITZY is attempting to foster a personal connection with fans before the music is available, which typically correlates with higher first-week streaming and sales figures.