South Korean girl group ITZY released a second teaser for the music video of the title track "Motto" on Thursday [1].

The release builds anticipation for the group's return to the music scene. As a prominent act under JYP Entertainment, ITZY's comeback schedules typically drive significant engagement across global streaming platforms and social media.

JYP Entertainment published the teaser on the company's official YouTube channel [1]. The group also promoted the content through various official social-media accounts, including Instagram, TikTok, Twitter, Facebook, and Weibo [1]. This multi-platform strategy aims to maximize visibility for the new project before the full album becomes available to the public.

The promotional cycle for this project began earlier this month. The group first announced the comeback on April 22, 2026, at 00:00 KST [2]. Since that initial announcement, the group has shared a trailer and a track list to prepare fans for the new musical direction.

Soompi staff said, "ITZY will be returning with their new album "Motto" and the music video for its title track" [2]. The teaser serves as a final preview of the visual and sonic elements that will define the era.

The full album, titled "Motto," is scheduled for release on May 18, 2026 [1]. The official drop will occur at 6 PM KST, which corresponds to 5 AM ET [1].

This release marks a strategic return for the group as they seek to expand their discography. The coordinated rollout of teasers is designed to maintain momentum from the April announcement through the official launch date next week [1], [2].

“ITZY released a second teaser for the music video of the title track "Motto".”

The phased release of teasers for 'Motto' follows the standard K-pop industry model of creating a 'comeback' event. By spacing out the announcement in April and the final teasers in May, JYP Entertainment ensures sustained digital traffic and chart anticipation, which is critical for maximizing first-week album sales and music video views upon the May 18 launch.