South Korean girl group ITZY will release their new single and music video titled "Motto" on May 18, 2026 [1].
This comeback marks a strategic return for the group as they promote new music from an upcoming album. The release is designed to engage their global fanbase, known as MIDZY, through a coordinated digital rollout across worldwide platforms [2].
JYP Entertainment said the schedule followed a trailer and track list reveal. The official release is set for 6 p.m. KST on May 18, 2026, which corresponds to 5 a.m. ET [1]. This timeline follows an initial announcement made on April 22 at midnight KST [2].
The group is utilizing a multi-channel promotional strategy to build anticipation for the single. By releasing a trailer and specific track details ahead of the full launch, the agency aims to maximize digital engagement. The project is part of a broader scheduled comeback intended to revitalize the group's presence in the competitive K-pop market [2].
ITZY members, including Lia, are central to the promotional campaign. The music video for "Motto" will be available simultaneously with the audio track on digital platforms [1]. This global distribution ensures that the group can maintain its international reach, while anchoring the launch in South Korea [2].
The group continues to follow a rigorous release cycle managed by JYP Entertainment. This current project serves as the primary vehicle for the group's new musical direction this month [2].
“ITZY will release their new single "Motto" worldwide on May 18, 2026”
The release of 'Motto' represents a critical momentum-building phase for ITZY. By aligning a global digital release with a specific KST timestamp, JYP Entertainment is leveraging the 'K-pop wave' to synchronize international fandom activity, which typically drives high first-day streaming numbers and chart positions.
