South Korean girl group ITZY released the second music video teaser for the title track "Motto" on JYP Entertainment’s official YouTube channel today.

The release builds anticipation for the group's return to the music scene. As a prominent act in the global K-pop industry, ITZY's comeback schedules typically drive significant digital engagement and streaming traffic across international markets.

This teaser follows a series of promotional steps that began earlier this spring. The group first made an official comeback announcement on April 22, 2026, at 00:00 KST [2]. That initial announcement included a trailer, and a track list to prepare fans for the new project.

The latest video serves as a final preview before the full album launch. The album "Motto" is scheduled for release on May 18, 2026, at 18:00 KST, which corresponds to 05:00 ET [1].

JYP Entertainment has used the YouTube platform to roll out the teaser strategy, a common practice for the label to maximize visibility before a formal drop. The title track, also named "Motto," is expected to lead the promotional cycle for the album.

Fans have been tracking the schedule since the April announcement [2]. The countdown to May 18 marks the culmination of a month-long marketing campaign designed to sustain momentum across social media, and music platforms [1].

“ITZY released the second music video teaser for the title track "Motto"”

The coordinated release of teasers and track lists is a strategic pillar of the K-pop 'comeback' model. By spacing out content from the initial April announcement to the mid-May release, JYP Entertainment ensures a prolonged period of fan engagement and algorithmic visibility, which is critical for achieving high first-day sales and chart positions upon the album's debut.