Jaguar is assigning an official production name to its radical four-door electric vehicle, previously known as the Type 00 [1].
This move signals the transition of the vehicle from a conceptual phase to a commercial product. The car has been one of the most polarizing designs in a generation, and establishing a final identity is a critical step for the brand's electric pivot.
The Type 00 has drawn significant attention for its unconventional styling. By moving away from the internal project designation, Jaguar is preparing the market for the vehicle's actual arrival in showrooms. The company is using this rebranding to shift the conversation from design speculation to consumer availability.
According to company timelines, deliveries for the new model are scheduled for 2027 [1]. This puts the vehicle on a trajectory to compete in the high-end electric sedan market, where design, and brand prestige are primary drivers of sales.
While the specific name has not yet been disclosed, the reveal is expected to coincide with further technical specifications. The shift to a production name allows Jaguar to begin formal marketing campaigns, and order processes for the four-door model.
The transition to an all-electric lineup represents a significant risk and opportunity for the luxury marque. The success of this specific model will likely dictate the brand's trajectory in the EV era, especially given the divisive reaction to its aesthetics.
“Jaguar is assigning an official production name to its radical four-door electric vehicle”
The transition from a project code like 'Type 00' to a production name is a standard industry signal that a vehicle has moved past the prototyping stage. For Jaguar, this is a pivotal moment in its brand overhaul, as it attempts to balance radical new design language with the commercial necessity of appealing to luxury buyers before the 2027 launch.
