Average rice prices in Japan fell to 3,742 yen per 5kg for the week ending May 10 [1].
This price decline reflects a continuing trend of oversupply from the 2025 harvest, which is putting downward pressure on retail costs for consumers across the country.
The Ministry of Agriculture, Forestry and Fisheries conducted the price survey by monitoring approximately 1,000 supermarkets nationwide [1]. The average price saw a decrease of 54 yen compared to the previous week [1]. This marks the second consecutive week that average prices have remained in the 3,700-yen range [1].
Market data shows that the gap between standard average rice and premium branded rice has narrowed significantly. Branded rice was priced at 3,809 yen [1], leaving a difference of approximately 60 yen between the two categories [1].
The Rice Agency said the current market conditions are due to the surplus of the 2025 crop. The agency said that the expectation of falling prices is likely to persist.
"The Rice Agency believes that the outlook for lower rice prices will continue," the agency said [1].
“Average prices fell to 3,742 yen per 5kg as an oversupply of the 2025 harvest continues to impact the market.”
The narrowing price gap between standard and branded rice suggests that the 2025 oversupply is affecting all tiers of the market, not just budget options. As the Rice Agency forecasts a continued downward trend, consumers may see further price relief, but producers may face tightening margins due to the persistent surplus.
