Sesame Oil Market Expands in Japan With New Specialty Shops

Japan's sesame oil market is expanding, leading to the opening of specialty stores and the introduction of freshly pressed products ^[1].

This shift reflects a growing consumer focus on the intersection of gourmet flavor and functional health. As buyers seek higher concentrations of antioxidants and omega-fatty acids, the market is moving away from generic mass-produced oils toward artisanal, high-potency alternatives [1, 4].

In Tokyo's Hiroo district, new specialty shops such as GOMA PRESSO are catering to this demand [2, 3]. These establishments offer a variety of products, including roasted and white sesame oils, allowing consumers to choose based on the specific aromatic profile and use case of the oil ^[1]. The trend is not isolated to Japan, as similar interest in high-quality sesame oil is noted in markets like Seoul ^[5].

Nutritionists and food experts are now guiding consumers on how to maximize these benefits. Nutritionist Mayumi Atsumi said that using the oil is more efficient for nutrient intake than consuming whole seeds ^[1]. This is particularly relevant given the density of the plant; caster Yamagata Junna said that a single sesame pod contains about 100 seeds ^[1].

The appeal of these products lies in their chemical composition. Consumers are increasingly drawn to sesamin, a powerful antioxidant, and various omega-fatty acids that support overall wellness [1, 4]. By utilizing freshly pressed oils, consumers can access these nutrients in a more bioavailable form than they would find in raw seeds ^[1].

Retailers are responding by diversifying their offerings to include both roasted oils, prized for their intense aroma, and white sesame oil, which is preferred for its neutral taste, and versatility in cooking [1, 2].