Jason Momoa has shifted the focus of the second season of “On The Roam” to uplift artists who have inspired him [1].
This shift in direction represents a move from personal exploration toward mentorship and industry advocacy. By using his platform to provide exposure to lesser-known musicians, Momoa is attempting to bridge the gap between independent artistry and professional recording contracts.
The new season is scheduled to premiere on the HBO Max streaming platform on May 14, 2026 [1]. This follows the release of a trailer on April 23, 2026 [2], which first teased the updated format of the series.
Momoa said the goal for the season is to share the spotlight with creators and help them find success. A primary example of this effort involves the band The Bobby Lees, whom Momoa is supporting in an attempt to help them secure a record deal [1].
The 46-year-old actor [3] intends for the series to serve as a catalyst for these artists to gain visibility. By integrating these musicians into the narrative of the show, the production transforms from a standard travelogue into a promotional vehicle for the arts [1].
This approach allows the series to explore the creative process, while providing tangible professional opportunities for the guests. The focus on The Bobby Lees highlights a specific ambition to move beyond mere visibility and toward long-term career stability for the performers involved [1].
“Jason Momoa has shifted the focus of the second season of “On The Roam” to uplift artists who have inspired him.”
Momoa's pivot in 'On The Roam' reflects a growing trend of high-profile celebrities leveraging their media ownership and streaming partnerships to act as unofficial A&R scouts. By tying the success of emerging artists to the narrative arc of a major streaming series, the show creates a symbiotic relationship where the celebrity gains a 'mentor' persona while the artists receive a level of exposure that traditional independent promotion cannot achieve.
