Interior designer Jeremiah Brent said that many established rules of interior design are "BS" during a recent interview with Architectural Digest.
Brent's critique of design conventions encourages homeowners to prioritize personal taste over rigid industry standards. By challenging the notion that specific rooms must follow a strict set of rules, he suggests a more intuitive approach to creating living spaces.
During the session, Brent addressed viewer questions regarding the coordination of primary bedrooms and bathrooms. He questioned the necessity of matching these spaces, suggesting that the traditional pressure to maintain a seamless aesthetic across different functional areas is often unnecessary.
Brent's perspective on design is often informed by his personal history and surroundings. He has previously drawn inspiration from his family farmhouse in Portugal, which is approximately 400 years old [1]. The property is noted for its historical depth, containing an 18th-century tapestry [2].
This blend of historical appreciation and modern rebellion defines Brent's approach to the craft. Rather than adhering to a specific era or a set of professional guidelines, he advocates for a curated environment that reflects the inhabitant's identity. He said that the goal of design should be to create a space that feels authentic, rather than one that simply follows a checklist of trends.
By fielding audience questions through the Architectural Digest YouTube channel, Brent aimed to demystify the process of home styling. He encouraged viewers to ignore the perceived "right" way to decorate and instead focus on what brings them comfort and joy within their own homes.
“Many interior-design rules are "BS"”
Brent's dismissal of design rules reflects a broader shift in the industry toward 'maximalism' and 'curated eclecticism.' By moving away from the strict coordination of the mid-20th century, designers are now emphasizing emotional resonance and historical layering over symmetry and matching sets.
