Joe Jonas joked about the purity rings he and his brothers once wore while attending the "Camp Rock 3" premiere in Los Angeles [1, 2].
The event marks the return of the franchise to the screen and allows the original cast to reflect on their early careers. The reunion serves to promote the upcoming release of the film on Disney+ [1, 2].
During the event, Joe Jonas, 35 [1], looked back at the image the Jonas Brothers projected during their rise to fame. He specifically referenced the rings the siblings wore as a commitment to abstinence in their youth.
"I’m still ‘triggered’ by the purity ring we used to wear," Jonas said [1].
The premiere brought together the original core cast, including Nick and Kevin Jonas, and Demi Lovato. The group discussed the passage of time since the first film debuted. Nick Jonas said the group is excited to see the series return after 18 years [2].
Lovato also reflected on her younger self during the promotional event. She recalled the nerves she felt during the early days of the franchise.
"I was so nervous. And look at me — I didn’t know how to pose," Lovato said [2].
The original "Camp Rock" premiered 18 years ago [2]. This new installment aims to bridge the gap between the nostalgia of the original Disney Channel era and the current lives of the adult stars.
“"I’m still ‘triggered’ by the purity ring we used to wear."”
The reunion of the Camp Rock cast signals Disney's continued strategy of leveraging nostalgia to drive subscriptions for Disney+. By allowing the actors to publicly distance themselves from the restrictive imagery of their youth—such as the purity rings—the franchise can rebrand itself for a mature audience that grew up with the original characters.
