Joey King and Maisie Williams appeared in New York City to promote the upcoming film "Practical Magic 2" [1].
The press tour appearances serve as a primary marketing vehicle to generate media buzz and public interest before the sequel's release [1, 2, 3].
The pair stepped out together on July 24, 2026 [2], in the Chelsea neighborhood of the city. The event focused on the visual identity of the film, with both actors showcasing striking fashion looks designed to attract attention and align with the movie's aesthetic [1, 2].
King said that the styling for the tour was intentional. "It's heavily influenced by '90s fashion," King said [3]. This choice references the era of the original film, bridging the gap between the first installment and the new sequel for longtime fans.
Promotional activities in high-traffic areas like Chelsea are designed to maximize visibility [2]. By blending high-fashion statements with public appearances, the production aims to create viral moments that extend the film's reach beyond traditional trailers and advertisements [1, 3].
The collaboration between King and Williams marks a central part of the new cast's public face. Their coordinated appearances in U.S. cities are intended to establish the chemistry between the leads before the movie reaches theaters [1, 2].
“"It's heavily influenced by '90s fashion."”
The use of 1990s-inspired fashion during the press tour is a strategic nostalgia play. By visually linking the new cast to the aesthetic of the original film, the studio is attempting to secure the existing fanbase while attracting a younger audience through contemporary fashion trends.
