JoJo Siwa changed her social media identity to her birth name, Joelle Siwa, during the transition from 2025 into 2026 [1].

The shift marks a significant rebranding for the performer as she enters her 23rd year. By updating her presence across platforms, Siwa is signaling a departure from the persona that defined her early career in the public eye.

At the start of 2026, Siwa updated her TikTok profile and other social media accounts to reflect the name Joelle Siwa [2]. On these platforms, she was seen mouthing the lyric, "I’mma come back like a boomerang" [1]. The phrase serves as a reference to her earlier musical work while teasing her plans for the new year [3].

Siwa, who was 22 at the time of the name change [2], first rose to prominence in 2015 on the television show "Dance Moms" [1]. Since that period, she has built a massive digital footprint, including 46 million followers on TikTok [3].

The change drew immediate reactions from her audience. One follower said, "Joelle feels so authentic, wishing you every happiness in 2026" [1].

While the use of the "boomerang" lyric coincided with the name change, the performer did not provide a specific reason for the timing of the update. The shift to "Joelle" represents a move toward a more personal identity on the accounts she uses to communicate with millions of fans worldwide.

“"I’mma come back like a boomerang."”

This rebranding suggests a strategic pivot from the highly stylized 'JoJo' brand toward a more mature, authentic image as Joelle. By leveraging a lyric from her past to announce the change, Siwa is bridging the gap between her child-star origins and her current adult identity to maintain audience engagement during a transitional phase of her career.