BIGHIT MUSIC posted a new video featuring BTS member Jung Kook as part of the group's 13th anniversary celebrations [1].
The release is significant because it signals the start of BTSFESTA, an annual event that commemorates the group's debut and engages their global fanbase. These celebrations often precede major announcements or new musical releases from the members.
The video, titled "NORMAL LOG #2026BTSFESTA" [1], was uploaded to the official BIGHIT MUSIC YouTube channel. It is identified as promotional material for the 13th anniversary [2] of the group. The content focuses on Jung Kook, providing a glimpse into his activities as part of the festive lead-up.
While the video is tagged with #2026BTSFESTA [1], the company has not released further details regarding the full schedule of events for the anniversary. The "NORMAL LOG" series typically offers a more casual, behind-the-scenes look at the artists' daily lives, contrasting with the highly produced nature of their music videos.
This specific upload follows the tradition of staggered content releases during the Festa period. By focusing on individual members like Jung Kook, the label maintains momentum and interest across the fanbase throughout the anniversary month.
BIGHIT MUSIC said it has not provided additional commentary on the specific goals of this video beyond its role in the anniversary celebration [1].
“The video, titled "NORMAL LOG #2026BTSFESTA"”
The release of individual member logs during BTSFESTA indicates a strategy of sustained engagement. By leveraging the 13th anniversary, BIGHIT MUSIC maintains the group's visibility and brand loyalty during periods of varying activity among the members.
