JUNGLIA Okinawa attracted approximately 650,000 visitors during its first six months of operation [1].
The results signal a shift in northern Okinawa's tourism landscape. By drawing large crowds to Nakijin Village, the park is diversifying the region's economic base beyond traditional sightseeing spots.
The theme park opened in July 2025 [4]. According to data from the Ryugin Research Institute and Okinawa Cellular, the facility generated more than 19.8 billion yen in direct spending [1]. When including indirect effects, the total economic impact reached approximately 32.2 billion yen [3].
These figures cover the period from the July 2025 opening through January 2026 [2]. The influx of visitors has provided a boost to local businesses and services in the northern part of the prefecture.
To manage the growing number of guests, the park is planning the installation of large roofed resting areas [1]. These structures are intended to serve as heatstroke prevention measures for visitors navigating the park's outdoor environments [1].
The project aims to sustain long-term regional revitalization by continuing to attract both domestic and international tourists to the area [1].
“The total economic impact reached approximately 32.2 billion yen.”
The rapid economic success of JUNGLIA Okinawa demonstrates the viability of large-scale themed attractions in northern Okinawa. By generating billions in direct spending within half a year, the park proves that targeted infrastructure can shift tourist traffic away from the saturated southern hubs. The planned investment in heatstroke prevention infrastructure suggests the operator is prioritizing guest safety to maintain high visitation rates during the humid summer months.
