Justin Bieber will perform at the halftime show during the 2026 [1] FIFA World Cup final this month.

The performance marks a historic shift for the tournament, as FIFA has introduced the first-ever halftime show for a World Cup final. By recruiting global icons, the organization aims to merge the worlds of elite sports and international pop music on a massive scale.

Bieber is part of a star-studded lineup that includes Madonna, Shakira, and BTS [2]. The event will take place during the final match of the tournament, which is hosted across the U.S., Canada, and Mexico [3].

FIFA said the lineup celebrates the scale of the competition and the novelty of the halftime spectacle [4]. The scheduled performance is expected to last 11 minutes [2].

This addition comes as the event organizers look to maximize the entertainment value of the final. The inclusion of Bieber adds a significant North American draw to a roster already featuring K-pop and Latin music influences. The logistical coordination of such a high-profile show coincides with the tournament's expanded footprint across three nations [3].

“Justin Bieber will perform at the halftime show during the 2026 FIFA World Cup final”

The introduction of a halftime show for the World Cup final mimics the commercial and entertainment model of the NFL's Super Bowl. By selecting a diverse array of global superstars like Bieber and BTS, FIFA is attempting to broaden the tournament's appeal to younger, digitally connected audiences who follow pop culture as closely as athletics.