Zee Music Company has released the music video for the song "Kala Sha Kala" from the Hindi film "Rashtra Kavach: OM" [1, 2].

The release marks a significant promotional step for the film, utilizing a high-profile cast and a collaborative musical team to generate audience interest.

The song features the vocal performances of Raahi and Dev Negi [1, 2]. The musical composition was handled by Enbee and Amjad Nadeem, with lyrics provided by Kumaar [1, 2].

Visually, the music video features actors Aditya Roy Kapur, Elnaaz Norouzi, and Sanjana Sanghi [1, 2]. The production was managed by Zee Music Company, which published the video to its official YouTube channel [1, 2].

As part of the soundtrack for "Rashtra Kavach: OM," the track blends contemporary music production with the cinematic scale of the film. The collaboration between multiple composers and singers suggests a diverse sonic approach to the movie's overall score [1, 2].

“Zee Music Company has released the music video for the song "Kala Sha Kala"”

The release of 'Kala Sha Kala' serves as a strategic marketing tool to build momentum for 'Rashtra Kavach: OM.' By pairing established actors like Aditya Roy Kapur with a multi-composer soundtrack, the production aims to attract a wide demographic of music listeners and cinema-goers before the film's full rollout.