Actors Ashika Ranganath and Sapthami Gowda discussed the growth and untapped potential of the Kannada film industry during an India Today roundtable in Karnataka [1].
The conversation highlights a shift in Sandalwood toward cultural authenticity, reflecting how regional storytelling is gaining broader traction through high-profile successes.
During the event, the actors referenced the impact of films such as "Kantara" and looked forward to upcoming projects like "Toxic" [1]. They said that the industry is evolving by leaning into its unique cultural roots to attract wider audiences.
Sapthami Gowda emphasized that the foundation of any successful production is the screenplay. She said that 90% [1] of the story or movies rest on the writing.
This focus on narrative quality suggests a move away from relying solely on star power. The actors said how strong scripts allow the industry to compete on a larger scale while maintaining its identity [1].
The roundtable served as a platform to evaluate where the industry stands and where it can improve. Ranganath and Gowda pointed to the need for continued investment in the creative process to ensure long-term sustainability [1].
“"Ninety percent of the story or movies rest on the writing."”
The emphasis on scriptwriting and cultural authenticity indicates that the Kannada film industry is prioritizing narrative substance over traditional commercial formulas. By leveraging regional identity, as seen with hits like 'Kantara,' Sandalwood is positioning itself to expand its influence beyond local borders into the global market.
