Global girl group KATSEYE won New Artist of the Year [2] at the 52nd American Music Awards in Las Vegas, Nevada.
The victory marks a significant milestone for the group as they transition from a new act to an award-winning presence in the U.S. music industry. This recognition follows a period of high-profile appearances and strategic collaborations designed to expand their international reach.
The group entered the ceremony with three nominations [1]. During the event, the ensemble performed their song "Pinky Up" [4]. While the group is known as a six-member outfit, they are currently performing as five members [5].
Beyond the awards ceremony, the group is preparing for new releases. They teased their third EP, titled 'Wild,' which is scheduled for release on Aug. 14, 2026 [3]. The announcement comes as the group continues to build momentum following their activity earlier this year.
In addition to the AMAs, the group reflected on recent high-profile industry connections. Members recalled a meet-up with BTS and discussed a collaboration with HUNTR/X that took place during the Coachella Valley Music and Arts Festival in Indio, California, in April 2026 [3].
These milestones follow the initial announcement of the 52nd American Music Awards on April 21, 2026 [3]. The group's trajectory suggests a focused effort to integrate global pop influences with the U.S. market through major festival appearances and televised performances.
“KATSEYE won New Artist of the Year at the 52nd American Music Awards”
KATSEYE's win and the strategic timing of the 'Wild' EP release indicate a push to capitalize on the visibility provided by the American Music Awards. By linking their brand to established acts like BTS and performing at major venues like Coachella, the group is leveraging a hybrid model of global stardom to secure a foothold in the competitive U.S. pop landscape.
