Kendall Jenner described the interior of her Wyoming mountain retreat as "grandma chic" during a home-tour video shared in early 2024 [1, 2].

As a high-profile figure in fashion and media, Jenner's design choices often influence broader consumer trends. Her pivot toward a nostalgic, cozy aesthetic signals a shift away from the stark minimalism that has dominated luxury interiors for years.

Jenner, 30, showcased the mountain house in a video for Architectural Digest [1, 3]. She said that she sought a design that blended the rustic atmosphere of the U.S. mountains with a sense of comfort and nostalgia [1]. "I really wanted, like, Grandma chic," Jenner said [1].

The aesthetic is particularly evident in the kitchen, where the model combined traditional mountain vibes with a cozy, lived-in feel [1]. This design approach focuses on creating a warm environment that evokes the feeling of a family home, rather than a curated gallery.

In addition to the general home tour, Jenner shared specific updates to the property on social media. On Thursday, March 5, 2024, she posted before-and-after photos of a dramatic bathroom renovation to her Instagram Stories [2, 3]. She captioned the update as a "Bathroom reno" [2].

The Wyoming property serves as a retreat from the model's professional life in the fashion industry. By integrating "grandma chic" elements, Jenner has created a space that prioritizes comfort and nostalgia over contemporary trends [1].

“"I really wanted, like, Grandma chic."”

The adoption of 'grandma chic' by a major fashion influencer reflects a growing cultural trend toward 'cluttercore' and maximalism. This shift emphasizes emotional comfort and nostalgia over the sterile, high-modernism previously associated with celebrity luxury homes, potentially driving a market increase in vintage and rustic home furnishings.