Kevin Hart and several Saturday Night Live stars attended the New York premiere of the Netflix comedy film "72 Hours" on Monday [1].

The event signals the high-profile launch of a new comedic venture for Hart, who remains a central figure in streaming cinema. The presence of current SNL talent underscores the film's intent to bridge traditional sketch comedy appeal with global streaming audiences.

The premiere took place on July 20, 2026 [1], at the Plaza Hotel in Manhattan [2]. Hart appeared alongside Teyana Taylor and several prominent members of the Saturday Night Live cast, including Marcello Hernández, Kam Patterson, and Ben Marshall [1].

The gathering served as a promotional event to celebrate the release of the movie on the Netflix platform [3]. Attendees walked the red carpet at the historic hotel, where the production's lead stars and supporting comedic talent gathered to mark the film's official debut [2].

While the film's plot details remain focused on its comedic elements, the star power present at the Plaza Hotel suggests a significant marketing push by Netflix. The collaboration between established film stars and television comedy staples is a recurring strategy for the streamer to ensure broad viewership across different demographics [3].

“Kevin Hart and several Saturday Night Live stars attended the New York premiere of the Netflix comedy film "72 Hours".”

The strategic pairing of Kevin Hart's established movie brand with the current roster of SNL talent suggests Netflix is targeting a crossover audience of traditional late-night comedy fans and digital streaming subscribers. By hosting the premiere at a landmark location like the Plaza Hotel, the studio is employing traditional Hollywood prestige to elevate a digital-first release.