Singer Jonita Gandhi has released the female version of the song “Khasiyat” from the film *Chand Mera Dil* [1].
The release expands the film's musical reach by offering a new vocal perspective on one of its central romantic themes. This strategy often helps soundtracks maintain momentum on streaming platforms and social media after the initial movie launch [1].
The track, uploaded to the Sony Music India YouTube channel, features the film's lead actors, Ananya Panday, and Lakshya [1, 2]. The visuals highlight the romantic chemistry between the two leads, aligning with the film's overall tone and narrative focus [1].
*Chand Mera Dil* is currently available for streaming on JioHotstar [3]. The movie uses the song to underscore specific emotional beats and romantic moments between the characters portrayed by Panday and Lakshya [1].
By introducing Gandhi's rendition, the production team aims to promote the soundtrack through a different sonic texture. This approach is common in contemporary cinema to appeal to a broader audience and create multiple versions of a hit song for various moods and settings [1].
Gandhi is known for her versatility in playback singing, and this version of “Khasiyat” serves as a companion piece to the original track. The collaboration between the singer and the film's leads provides a fresh promotional angle for the movie's digital presence [1, 2].
“Jonita Gandhi has released the female version of the song “Khasiyat””
The release of a female version of a key track is a tactical move to prolong the visibility of a film's soundtrack. By leveraging Jonita Gandhi's popularity alongside the visual appeal of Ananya Panday and Lakshya, the studio is attempting to drive more traffic to the film on JioHotstar through musical discovery.
