Korean-style fried chicken is the favorite Korean dish among international visitors and overseas consumers according to a global survey [1].
The result highlights the expanding reach of South Korean cultural exports, known as Hallyu, and the specific appeal of the dish's unique flavor and texture [1]. As K-food integrates further into global dining habits, the popularity of fried chicken serves as a primary entry point for many consumers exploring Korean cuisine.
The data comes from a survey conducted in 2025 and reported as the 2026 survey [1]. The study focused on international visitors and consumers across multiple countries to determine which traditional and modern Korean meals resonated most with a global audience [1].
This trend is visible among high-profile international figures. NVIDIA CEO Jensen Huang enjoyed Korean fried chicken during a recent trip to Korea [2]. Such instances of global leaders engaging with local cuisine contribute to the visibility of the food scene on the world stage.
The survey indicates that the combination of the dish's accessibility and the broader popularity of Korean media has driven its rise to the top rank [1]. While other traditional dishes remain staples of the diet, the specific preparation of Korean fried chicken has allowed it to outperform other options in this global consumer ranking [1].
“Korean-style fried chicken was named the favorite Korean dish in a global consumer survey.”
The dominance of Korean fried chicken in global surveys suggests a shift where 'fusion' or modernized versions of traditional cuisine act as the strongest drivers for cultural soft power. By appealing to universal tastes—such as fried chicken—while adding distinct regional flavors, South Korea is successfully leveraging culinary trends to deepen the global footprint of the Hallyu wave.
