LE SSERAFIM released a highlight-medley video on the HYBE LABELS YouTube channel to promote their second studio album, “PUREFLOW pt.1” [1, 2].

The release serves as a critical promotional tool to build anticipation among global fans before the full project becomes available for streaming and purchase.

The album is scheduled for release on May 22, 2026, at 1 p.m. KST [2, 3]. This follows the earlier release of the lead single, “CELEBRATION,” which debuted on April 24, 2026 [2]. The highlight medley provides a glimpse into the sonic direction of the new record and the title track, “Boompala” [1].

Beyond the album launch, the group is preparing for a significant live performance cycle. The PUREFLOW tour is set to begin on July 11, 2026, in Incheon, South Korea [4]. This tour will span 23 cities [4].

By utilizing a medley video, the group allows listeners to experience snippets of multiple tracks simultaneously, a common strategy in the K-pop industry to maximize engagement. The visual concept accompanying the audio reflects the themes of the PUREFLOW project [1, 2].

The group's strategy integrates digital previews with a physical tour to maintain momentum throughout the summer. The transition from the April lead single to the May album release creates a phased rollout designed to sustain chart presence [2].

“LE SSERAFIM released a highlight-medley video on the HYBE LABELS YouTube channel”

The coordinated rollout of a lead single, a highlight medley, and a multi-city tour demonstrates a high-budget promotional cycle typical of HYBE LABELS' top-tier acts. By bridging the gap between the April single and the May album release, LE SSERAFIM is leveraging a staggered release strategy to maximize digital streaming numbers and ticket sales for their upcoming 23-city tour.