South Korean girl group LE SSERAFIM will release their second studio album, "PUREFLOW pt.1," on May 22, 2026 [1].

The launch marks a significant shift in the group's musical direction. By introducing a new conceptual framework through this project, the group aims to expand its sonic identity and reach a broader global audience.

HYBE LABELS promoted the upcoming release by posting a highlight-medley video on the company's official YouTube channel. The preview features a segment titled "Aliyah’s Interlude," which showcases member Saki [2, 3]. This medley serves as a primary tool to build anticipation for the full album's arrival.

The promotional cycle for the project began earlier this year. The lead single, "Celebration," was released on April 24, 2026 [1, 4]. The group had previously announced the album's existence via Weverse on April 12 [5].

According to Bollywood Hungama, the album is scheduled for a worldwide digital release on May 22 at 1 p.m. KST [1]. Other reports have cited a release time of 12 a.m., though the specific time zone for that claim was not specified [6].

"Le Sserafim will release their 2nd studio album Pureflow pt.1 on May 22, preceded by the lead single Celebration on April 24," Mid-Day said [4]. The rollout follows a strategic pattern of releasing a high-energy single before providing a glimpse of the full tracklist through a medley.

This second full-length effort follows the group's established trajectory of rapid growth within the K-pop industry. The group continues to utilize multi-platform teasers to maintain engagement across different international markets before the official drop date [2, 3].

“The album is scheduled for worldwide release on May 22 at 1 PM KST.”

The release of PUREFLOW pt.1 represents a strategic pivot for LE SSERAFIM as they transition from their debut era into a more defined studio identity. By utilizing a highlight medley and a lead single released nearly a month prior to the album, HYBE LABELS is employing a staggered marketing approach to maximize digital streaming numbers and global visibility upon the May 22 launch.