LE SSERAFIM released a highlight medley video on the HYBE LABELS YouTube channel to promote their second studio album [1].

The preview provides a first look at the sonic direction of the group's latest project as they prepare for a global release. This rollout strategy aims to build momentum among a worldwide fanbase before the full tracklist becomes available.

The second studio album, titled "PUREFLOW pt.1" [2], is scheduled for release on May 22, 2026 [3]. The album will be available starting at 1 p.m. KST, which corresponds to 12 a.m. ET [4].

This project follows the release of the lead single, "Celebration," which debuted on April 24, 2026 [5]. The highlight medley serves as the final promotional push for the album's arrival, offering listeners snippets of the remaining songs.

As a group under HYBE LABELS, LE SSERAFIM continues to expand its discography with this second full-length effort [2]. The medley video allows fans to experience the production and themes of the album before the official launch date this week.

“LE SSERAFIM released a highlight medley video on the HYBE LABELS YouTube channel”

The release of a highlight medley is a standard but critical component of the K-pop promotional cycle, designed to maximize digital engagement and pre-save numbers. By bridging the gap between the April lead single and the May album launch, LE SSERAFIM and HYBE LABELS are utilizing a tiered content strategy to maintain visibility in a highly competitive global music market.