K-pop group LE SSERAFIM will release their second studio album, "Pureflow pt.1," worldwide on May 22, 2026 [1].

The release marks a new chapter for the group as they expand their discography with a full-length project [2]. This launch follows a strategic rollout designed to build momentum through pre-release singles and visual teasers.

To promote the upcoming record, the group posted a highlight-medley video on the official HYBE LABELS YouTube channel [3]. The medley provides a preview of the album's sonic direction and tracks ahead of the full launch.

The group previously released the lead single, "Celebration," on April 24, 2026 [4]. This pre-release served as the first introduction to the project's themes and sound.

Details regarding the release time have seen some variation in reporting. Bollywood Hungama reported the album is scheduled for release at 1 p.m. KST [1], while Chosun reported a release time of 12 a.m. KST [5].

LE SSERAFIM first announced the project via the global fandom platform Weverse on April 12 [6]. The announcement confirmed the May release window and the title of the second studio album.

Pre-orders for the physical and digital versions of the album began on Monday at 11 a.m. KST [7]. This allows the group to gauge initial demand and secure chart positioning upon the official release date.

"LE SSERAFIM have announced their second studio album PUREFLOW pt.1, which is scheduled for worldwide release on May 22 at 1 PM KST," a staff writer for Bollywood Hungama said [1].

“LE SSERAFIM will release their second studio album Pureflow pt.1 on May 22.”

The release of 'Pureflow pt.1' represents a significant step in LE SSERAFIM's artistic evolution. By utilizing a staggered release strategy — launching a lead single in April followed by a highlight medley and a full album in May — HYBE LABS is maximizing digital engagement and streaming potential. This approach is standard for top-tier K-pop acts to ensure high debut numbers on global music charts.