President Lee Jae‑myung appointed five new senior officials to the Blue House staff on June 21, 2024 [1].
The reshuffle comes as the president enters the second year of his term. The reorganization aims to improve the government's ability to listen to public opinion and ensure that citizens feel the direct impact of government actions [1].
Among the new 'seon-geup' appointments, Seong Ki‑hong will serve as the head of public relations. Chief of Staff Kang Hoon‑sik said Seong is a journalist with 30 years of experience who possesses both the instincts of the field and the balance and judgment of a reporting chief [1].
Han Chan‑sik was appointed as the new head of civil affairs [1]. The appointments are part of a broader strategy to refine the executive office's communication and administrative reach.
Chief of Staff Kang Hoon‑sik said the goal of these changes is to carefully examine the voices of the people, and support the realization of tangible results [1].
“President Lee Jae‑myung appointed five new senior officials to the Blue House staff.”
This reorganization signals a shift toward a more communication-heavy approach as President Lee enters the second year of his term. By installing a veteran journalist in public relations and a new head of civil affairs, the administration is attempting to bridge the gap between policy implementation and public perception to maintain political momentum.
