Lego is not currently producing official Pokémon minifigures, the company's design director said [1].
This decision comes despite significant fan demand and leaked images suggesting the existence of such figures. The move signals a shift in how the toy giant intends to merge physical building with digital intellectual properties.
Instead of traditional minifigures, Lego is promoting its new Smart Play sets [1]. These sets are designed to let children embody the Pokémon trainer fantasy through a system that integrates digital experiences with physical bricks [1]. This approach focuses on the experience of the trainer, rather than the creation of individual Pokémon characters.
The strategy reflects a broader push toward the Smart Play system, which aims to modernize the building experience [1]. By focusing on digital integration, the company is attempting to capture the essence of the Pokémon franchise without relying on the standard minifigure format.
While some reports and leaks have suggested that Pokémon minifigures may exist or are imminent, the design director said that the company is not making them yet [1]. The focus remains on the role-playing elements provided by the Smart Play bricks.
“Lego is not currently producing official Pokémon minifigures”
Lego is pivoting away from traditional static figures in favor of a hybrid digital-physical ecosystem. By prioritizing the Smart Play system over character-specific minifigures, the company is betting that interactive, trainer-centric experiences will provide more long-term value than collectible figures, potentially changing how licensed IP is integrated into Lego sets.
