The LEGO Group has announced a new SpongeBob SquarePants set that recreates the opening introduction of the animated series [1].
This release targets adult fans of the franchise by blending nostalgia with complex building mechanics. By recreating the specific visual sequence of the show's intro, the set moves beyond traditional play-sets into a more curated display piece for collectors.
The set features several iconic locations from Bikini Bottom, including the famous pineapple house, and Jellyfish Fields [1, 4]. These environments are accompanied by various minifigures of the series' main characters [1]. The design aims to capture the aesthetic of the underwater world as seen in the television program [2, 3].
LEGO is releasing the set to celebrate the 27th anniversary of SpongeBob SquarePants [5, 2]. This milestone marks nearly three decades of the character's presence in global pop culture.
The set is priced at £190 [5]. While the official release is scheduled for September 2024 [3, 2], the company has already opened pre-orders for the product [3].
Customers can purchase the set globally through the official LEGO website and various retail partners [1, 3]. The company said the product is available through its official online channels [1, 3].
“The set features several iconic locations from Bikini Bottom, including the famous pineapple house.”
This product launch reflects a broader industry trend where toy manufacturers pivot toward 'kidult' markets. By pricing the set at a premium and focusing on the nostalgic elements of the 20-year-old series, LEGO is leveraging the purchasing power of adults who grew up with the show, transforming a children's cartoon into a high-end collectible.
