Liverpool Football Club and Adidas unveiled a new white away kit for the 2026/27 season during a pre-season tour in New York [1], [2].

The launch signals a strategic effort to blend modern athletic performance with the club's historical identity. By referencing mid-1980s designs, the club aims to appeal to long-term supporters while promoting its current partnership with Adidas [2], [3].

The new kit features a primary white shirt accented by three red stripes on the sleeves [2]. This specific design choice reflects the aesthetic of the club's heritage from the mid-80s [1]. The full ensemble consists of a white shirt, red shorts, and white socks [1].

Players Ryan Gravenberch and Hugo Ekitike were among those who unveiled the gear in the U.S. [3]. The presentation took place Wednesday morning as part of the team's activities in New York [1].

The partnership with Adidas focuses on celebrating the legacy of the club's past attire [2], [3]. The selection of New York as the reveal site highlights the club's intent to expand its global brand presence during the pre-season window [1].

“The new kit features a primary white shirt accented by three red stripes on the sleeves.”

The decision to utilize a retro-inspired design for the 2026/27 season reflects a broader trend in professional sports where clubs leverage nostalgia to drive merchandise sales. By launching the kit in New York, Liverpool is simultaneously targeting the North American market, leveraging the high visibility of pre-season tours to maximize the commercial impact of the Adidas partnership.