Loco Films has acquired the worldwide sales rights to "Stand Up," a disability drama directed by Mari Sanders [1], [2].
The acquisition allows the Paris-based sales company to leverage high-profile festival appearances to secure international distribution for the Dutch director's debut in this genre. By aligning the sales launch with the Cannes Market, the company aims to capitalize on the global industry presence in France during May and June 2026 [1], [2].
"Stand Up" is scheduled to have its world premiere at the Tribeca Film Festival in New York [1], [2]. The film focuses on the life of a protagonist named Vera, who is 23 years old [1].
Loco Films plans to initiate sales efforts at the Cannes Market to bring the story to a broader global audience [1], [2]. The strategy involves using the buzz generated by the upcoming Tribeca premiere to drive interest among international buyers. This approach is common for independent films seeking to maximize their reach across different territories through a coordinated festival and market rollout [1], [2].
As a Paris-based entity, Loco Films is positioned to manage the logistics of the Cannes Market launch while coordinating the film's entry into the U.S. market via the New York festival [1], [2]. The film represents a specific creative direction for Sanders, focusing on the complexities of disability and the personal journey of its young lead character [1].
“Loco Films has acquired the worldwide sales rights to "Stand Up"”
The acquisition of 'Stand Up' by Loco Films illustrates the symbiotic relationship between major film festivals and the commercial market. By pairing a world premiere at Tribeca with a sales push at the Cannes Market, the distributors are using prestige and critical visibility to increase the film's valuation and accessibility for international distributors.
