L'Oréal is deploying artificial intelligence to serve as a beauty advisor for personalized marketing and product discovery [1].
This shift reflects a broader change in consumer behavior as more people use AI assistants for shopping recommendations. By integrating these tools, L'Oréal aims to modernize how the brand engages with customers in an increasingly digital marketplace [1, 2].
Asmita Dubey, L'Oréal Chief Digital and Marketing Officer, said the company's strategy during the VivaTech conference in Paris [1, 3]. The initiative focuses on using AI to guide consumers through the complexities of skincare and cosmetics, effectively positioning the technology as a digital consultant [1, 2].
This deployment occurs during the 10th edition of the VivaTech conference [4]. The event serves as a primary venue for showcasing Europe's evolving AI strategies and their practical applications in retail and consumer goods [3].
Dubey said the company is leveraging AI across multiple touchpoints to improve the user experience [1]. This includes the way consumers discover new products, and how they receive tailored advice based on their specific needs [1, 2].
L'Oréal is focusing on the intersection of technology and beauty to maintain its market position. The company is adapting its marketing frameworks to ensure that AI tools can provide a level of personalization that was previously only possible through human consultants [1, 2].
“L'Oréal is deploying artificial intelligence to serve as a beauty advisor.”
L'Oréal's move signals a transition from traditional digital marketing to an AI-driven consultative model. By transforming AI into a 'beauty advisor,' the company is attempting to capture the discovery phase of the consumer journey, reducing the friction between searching for a product and making a purchase through hyper-personalized data.
