Lot No. 40 Canadian rye whisky was featured as the "Whisky Pick of the Week" during episode 971 [1] of the Windows Weekly podcast.
The selection highlights the intersection of niche spirits and tech-focused media, bringing visibility to traditional Canadian distilling methods within a global digital audience.
Produced under the J.P. Wiser's brand, Lot No. 40 is a 100% rye whisky [2]. According to a company press release, the spirit is distilled and crafted using practices from many generations ago to celebrate tradition [2].
Every episode of the TWiT network's Windows Weekly podcast concludes with a "brown liquor pick of the week" [1]. The show's description for the segment said that a 100% rye whisky made an appearance in this specific clip from episode 971 [1].
The discussion on the podcast touched upon the historical surges in Canadian whisky production. The program said that the American Civil War, which lasted from 1861 to 1865 [1], provided an early boost to the industry. A second explosion in output occurred during U.S. Prohibition between 1920 and 1933 [1].
Industry observers have noted that the appeal of the spirit often lies in its sensory profile. Joe Micallef said that Canadian rye whisky has long been defined more by its distinctive aroma and flavor than other factors [3].
“Lot No. 40 is a 100% Canadian rye whisky”
The inclusion of Lot No. 40 on a high-reach tech podcast reflects a broader trend of 'lifestyle' integration in specialty media. By linking the product to historical periods of U.S. instability, such as the Civil War and Prohibition, the narrative frames Canadian rye not just as a beverage, but as a historical artifact of North American trade and regulation.
