Maika Sasaki of the group =LOVE shared her future fashion aspirations during a promotional event for McDonald's 2026 Tsukimi Family line [2].
The event highlights the intersection of celebrity influence and seasonal marketing in Japan, where the autumn "moon-viewing" menu is a major annual commercial fixture.
Sasaki attended the event alongside Taichi Shiozaki of the dance and vocal group M!LK [1]. The pair sampled the new "Aburi Beef Sukiyaki-style Tsukimi Burger" [2]. Shiozaki said the new menu item was delicious [2].
During the presentation, Sasaki spoke about her current approach to style. She said, "Since a long time ago, my personal rule has been to wear clothes that do not leave an impression on people" [1].
Despite her current preference for blending in, Sasaki expressed a desire to evolve her image as she grows older. She said that she wants to become a "wonderful adult" who can confidently wear flashy clothing [1].
Sasaki specifically set a goal to achieve this bold fashion shift by the age of 60 [1]. This objective contrasts with her current habit of choosing understated attire to avoid drawing attention [1].
The 2026 event served as the official launch for the seasonal family of burgers [2]. While Sasaki has recently appeared in other commercial projects—including a role as an alpaca in a SoftBank advertisement—this appearance focused on the culinary offerings of the fast-food chain [2].
“"Since a long time ago, my personal rule has been to wear clothes that do not leave an impression on people."”
The event demonstrates how Japanese brands leverage the 'idol' culture to market seasonal products. By pairing a product launch with personal anecdotes from stars like Sasaki, companies create an emotional connection with consumers that extends beyond the food itself, turning a menu update into a cultural moment.
