Colombian singer Maluma performed his new song "Tu Recuerdo" during the 2026 American Music Awards on Monday [1].
The appearance marks a significant return for the artist to a major U.S. awards platform. By blending contemporary sounds with traditional elements, Maluma used the global stage to highlight Colombian culture and the reach of Spanish-language music.
The performance took place at the MGM Grand Garden Arena in Las Vegas [2]. Maluma utilized the set to promote his latest album, "Loco x Volver," while emphasizing a theme of Colombian pride [1], [3].
This event represented Maluma's first appearance at the AMAs in six years [1]. The singer had previously teased the performance by dancing salsa and said he intended to bring "Colombian flavor" to the ceremony [3].
The 2026 awards show featured a variety of artists taking the stage to compete and perform [4]. Maluma's set was designed to showcase both his vocal range and his heritage, a move that aligns with the broader trend of Latin artists integrating national identity into high-profile American broadcasts.
By choosing "Tu Recuerdo" for his return, Maluma focused on the emotional resonance of his new material while maintaining the high-energy choreography typical of his live shows. The performance served as a strategic launchpad for the visibility of "Loco x Volver" in the North American market [1], [3].
“Maluma performed his new song "Tu Recuerdo" during the 2026 American Music Awards”
Maluma's return to the AMAs after a six-year hiatus signals a strategic effort to re-establish his presence in the US mainstream market. By centering his Colombian heritage and promoting 'Loco x Volver' at a major televised event, he is leveraging the continued global growth of Latin music to expand his commercial footprint beyond regional audiences.
