Veteran journalist Mamen Mendizábal told new presenter Marc Giró not to become complacent during a broadcast of "Cara al Show" on June 3, 2026 [1].

The exchange highlights the volatility of the television industry, where early success does not guarantee long-term stability despite high ratings.

Mendizábal shared her perspective based on her tenure of 20 years [1] at La Sexta. During the segment, she offered a blunt reminder about the nature of fame and professional replacement in the media landscape.

"No te creas la más guapa, que siempre llega una nueva," Mendizábal said [1]. The phrase translates to a warning not to believe one is the most beautiful, as someone new always arrives.

Giró joined the network to lead "Cara al Show," a program that has already seen significant early traction. According to a press release cited by MSN, the show's debut is the best premiere La Sexta has seen in six years [2].

Despite the high-pressure environment of a record-breaking launch, Mendizábal addressed her own resilience during the interview. "No tengo miedo físico," she said [1].

The advice came as Giró sought guidance on how to maintain his career trajectory after entering the network. Mendizábal's caution serves as a counterbalance to the immediate success of the new program, a reminder that longevity requires constant adaptation rather than reliance on initial momentum [1].

“"No te creas la más guapa, que siempre llega una nueva."”

The interaction underscores a cultural transition within La Sexta, where established figures like Mendizábal are mentoring new talent amid a shifting viewership landscape. By framing the record-breaking success of 'Cara al Show' against the reality of industry turnover, the network emphasizes a culture of continuous performance over tenure.