Comedy duo Maple Chogokin members Natsu Ando and Kazlaser appeared in a Nichirei Foods promotional video released June 14, 2026 [1].
The collaboration leverages the duo's public popularity to market seafood products through the "Nichirepo" commercial series. By blending celebrity endorsement with personal anecdotes about food, the campaign aims to increase consumer engagement with the company's frozen shrimp line.
The two performers [2] spent the studio shoot discussing their shared enthusiasm for various shrimp-based dishes. During the conversation, Ando highlighted the nostalgic appeal of shrimp in children's meals. "The shrimp in a kid's lunch is seriously a top star, isn't it?" Ando said.
Kazlaser echoed this sentiment during the discussion of fried shrimp. "Fried shrimp? Ah, I get it!" Kazlaser said.
The conversation also touched upon the specific appeal of cocktail shrimp. Kazlaser noted that the phrasing of the dish itself adds to its allure. "The sound of 'cocktail shrimp' just makes it seem very delicious," Kazlaser said.
The video was produced as part of a wider web-based marketing strategy for Nichirei Foods, focusing on the emotional and sensory appeal of their product offerings. The duo's chemistry served as the central vehicle for the promotional content, framing the products as items of genuine desire rather than mere convenience foods.
“"The shrimp in a kid's lunch is seriously a top star, isn't it?"”
This promotional effort reflects a broader trend in Japanese marketing where 'talent' (tarento) are used not just for brand awareness, but to create a relatability bridge between corporate products and everyday consumer cravings. By focusing on the 'emotional' value of food—such as childhood nostalgia and the auditory appeal of a dish's name—Nichirei Foods is attempting to differentiate its frozen goods from generic competitors in a crowded seafood market.
