Mark Cuban is joining the ownership group of the Brampton Honey Badgers, a team in the Canadian Elite Basketball League (CEBL).

The investment marks a significant entry of high-profile U.S. sports capital into the Canadian professional basketball landscape. Cuban's involvement brings the expertise of a former NBA owner to a growing league seeking to expand its footprint and operational standards.

Cuban announced he will serve as a minority owner and investor in the Brampton-based franchise. He said he is excited to invest because he believes Canadian basketball is "top notch." The entrepreneur intends to apply lessons learned during his tenure with the Dallas Mavericks to help the sport grow within Canada.

This announcement comes just before the start of the 2026 CEBL season, which begins on May 9, 2026 [2]. This upcoming campaign marks the eighth season of the league's existence [1].

Brampton, Ontario, serves as the home city for the Honey Badgers. The addition of Cuban to the ownership group occurs as the league continues to establish itself as a viable professional destination for athletes and investors alike. By bringing in a known quantity from the U.S. market, the Honey Badgers may gain visibility that extends beyond the borders of Ontario.

“Mark Cuban is joining the ownership group of the Brampton Honey Badgers.”

Cuban's investment signals a growing confidence in the CEBL's business model and the quality of Canadian talent. By transitioning from the NBA to a minority stake in a CEBL team, Cuban is betting on the scalability of mid-market professional basketball in North America, potentially paving the way for other U.S.-based investors to enter the Canadian market.