Marti Technologies, Inc. and Tensor announced a multi-year strategic partnership on July 13, 2026, to deploy autonomous vehicles across Turkey [1, 2].
This collaboration marks a significant shift in the Turkish transportation landscape by integrating self-driving technology into a mass-market mobility platform. By leveraging Marti's existing user base, the partnership aims to scale autonomous ride-hailing services more rapidly than standalone operators.
Under the terms of the agreement, Marti will purchase and operate Tensor's autonomous vehicles [1, 3]. These "robocars" will be integrated directly into Marti’s mobility super-app, allowing users to request self-driving rides through the same interface they use for other transportation services [2, 4].
The deployment is planned for various cities throughout Turkey [1, 4]. This expansion is designed to bring autonomous technology to millions of users who already utilize Marti's digital ecosystem [1, 4].
Marti Technologies, listed on the NYSE American as MRT, is positioning itself as a central hub for urban mobility [1, 2]. The addition of Tensor's hardware allows the company to transition from a traditional ride-hailing and scooter service toward a fully autonomous fleet.
Tensor provides the autonomous driving technology and vehicle manufacturing necessary to execute the rollout [2, 3]. The partnership focuses on creating a seamless transition for passengers moving from human-driven to driverless options within the same application [4].
“Marti will purchase and operate Tensor's autonomous vehicles”
This partnership represents a strategic move to bypass the slow organic growth of autonomous fleets by plugging self-driving hardware into an established software ecosystem. By utilizing a 'super-app' model, Marti reduces the friction of user acquisition, while Tensor gains a large-scale operational footprint in a major European and Asian market. The success of this rollout will likely depend on Turkey's regulatory response to driverless vehicles in dense urban environments.
