TVN Chile and MasterChef México have announced open casting calls to find new contestants for their respective versions of the cooking competition [1, 2].
These recruitment drives represent an expansion of the franchise's reach in Latin America. By opening applications to the general public, the networks aim to discover amateur talent for traditional broadcast seasons and experimental digital formats.
In Chile, TVN announced the search for participants for the upcoming season [1]. The network used its digital platforms to invite the public to apply, saying, "CASTING DE MASTER CHEF ABIERTO" [1]. This process allows aspiring chefs to enter the competition through a standardized application phase.
Simultaneously, MasterChef México has introduced a different approach with a digital casting call [2]. This specific recruitment effort is designed for a new "24/7" edition of the program [2]. According to MSN México, the production has opened the registration process specifically for this digital format [2].
While both countries are seeking new talent, the goals of the two casting calls differ. The Chilean effort focuses on the standard seasonal structure, whereas the Mexican initiative targets a continuous digital presence, a shift toward more immediate, around-the-clock content consumption.
Both networks are utilizing online registration to streamline the selection process. This digital-first strategy allows producers to vet a larger pool of candidates before moving to in-person auditions.
“CASTING DE MASTER CHEF ABIERTO”
The simultaneous casting calls in Chile and Mexico highlight a broader trend in reality television toward hybrid broadcasting. By introducing a 24/7 digital edition in Mexico alongside traditional seasonal casting in Chile, the MasterChef franchise is testing whether constant streaming engagement can supplement or replace the traditional episodic model of competition cooking.
