Meghan Markle faced criticism after appearing in a promotional photo for her lifestyle brand, As Ever, while wearing an $87,000 diamond necklace [1].
The controversy centers on the perceived disconnect between the brand's focus on everyday items, such as teas and fruit spreads, and the display of extreme wealth. Critics argue that the imagery undermines the brand's attempt to appeal to ordinary consumers.
During a broadcast on Sky News Australia, hosts Danica De Giorgio and Chris Kenny discussed the promotional material. De Giorgio highlighted the contrast in the imagery, noting that Markle wore a t-shirt paired with the expensive jewelry.
"But she’s the everyday woman, of course," De Giorgio said. "She’s got a t-shirt on, but an expensive necklace at the same time."
The necklace, valued at $87,000 [1], became the focal point for those describing the look as "cringe" or out of touch. The promotional content was intended to market the As Ever brand, but the choice of accessories led to a wave of ridicule across social media and news outlets.
De Giorgio commented on the public's reception of the Duchess. "I think she could do with a tax break; I think we could all do with a break from Meghan Markle to be quite frank," she said.
The backlash follows a pattern of scrutiny regarding the brand's positioning in the luxury and lifestyle market. While the brand aims for a relatable aesthetic, the presence of high-value jewelry in a promo for household goods has sparked a debate over authenticity, and class perception.
“Meghan Markle faced criticism after appearing in a promotional photo for her lifestyle brand, As Ever, while wearing an $87,000 diamond necklace.”
This incident highlights the precarious balancing act of 'relatable luxury' branding. By pairing an $87,000 piece of jewelry with everyday products, the brand risks alienating its target audience by appearing disconnected from the economic reality of the consumers it aims to attract.
