Meghan Markle saw a decline in her U.S. net approval rating and a drop in American visitors to her As Ever online shop [1], [2].
This simultaneous dip in public sentiment and commercial engagement suggests a broader decline in the appeal of Markle's personal brand within the United States. Because her business ventures rely heavily on her public image, a crash in popularity can directly impact the financial viability of her entrepreneurial efforts.
According to YouGov polling and web-traffic data, the decline occurred during the first three months of 2026 [2]. The data indicates that the slump in website traffic from American users mirrored the downward trend in her overall popularity [1], [2].
Reports said her net approval rating sat at 15 [1]. The correlation between the polling numbers and the digital footprint of As Ever highlights how closely her commercial success is tied to her public perception, a volatility that has characterized her transition into the American private sector.
While the specific cause of the decline was not detailed in the data, the timing suggests a shift in how the American audience views her current projects [2]. The drop in traffic to the As Ever site specifically targets the U.S. demographic, showing that the trend is localized to her primary market [1], [2].
“Meghan Markle saw a decline in her U.S. net approval rating and a drop in American visitors to her As Ever online shop.”
The alignment of negative polling and reduced web traffic indicates that Markle's 'celebrity equity' is fluctuating. For a brand like As Ever, which is built on the founder's persona, a drop in approval ratings often precedes a loss in consumer trust or interest, potentially forcing a pivot in marketing strategy to regain the American audience.
