Analysts are urging Meta Platforms Inc. to abandon its heavy artificial intelligence investments and refocus on its core social-media businesses.

This shift in strategy is being proposed because Meta's AI spending has not resulted in proportional earnings. While the company's AI ambitions are vast, its traditional social-media divisions are currently delivering what experts describe as staggering revenue growth.

Meta, headquartered in Menlo Park, California, has faced significant market pressure recently. The company's stock fell about 10% [1] after reporting its latest quarterly earnings earlier this year. This decline has intensified calls for CEO Mark Zuckerberg to re-allocate capital away from experimental technology and toward the platforms that are actively driving profit.

Critics said that the pursuit of AI dominance has become a distraction from the company's primary strengths. By pivoting back to the high-growth social-media sectors, Meta could potentially stabilize its valuation and capitalize on the existing momentum of its user bases across Facebook, Instagram, and WhatsApp.

The tension between long-term innovation and immediate shareholder returns is central to the current debate. While AI is viewed as the future of the industry, the immediate financial data suggests that Meta's most reliable engine for growth remains its social networking infrastructure. The 10% [1] drop in stock price serves as a signal that investors may be losing patience with the slow return on AI expenditures.

Meta’s AI spending has not translated into proportional earnings

This situation highlights a growing conflict between 'moonshot' technology investments and the demands of public markets. If Meta pivots away from AI, it may see short-term stock recovery, but it risks falling behind competitors in the next era of computing. Conversely, continuing the AI push despite stagnant returns could further alienate investors who prefer the predictable growth of the company's social-media advertising model.